Message lost in translation
August 21st, 2010 § Leave a Comment
By Dominique Bonessi
Although, Rob Thomas’s new song “Lonely No More” is one of the best songs to listen to in a fast-paced convertible with some friends, the accompanying music video makes for a very dizzy and bumpy ride.
The song itself is about a man desperate for love, but in the music video the man seems desperate for partying and letting out his frustrations on silver, modern-style furniture. The special affects change the scenery so rapidly, not giving the human eye time to focus in on the bedroom, the living room, or the nightclub.
Unfortunately, the music video has completely altered the longing tone of the song to a sensual longing as Rob sings sitting in a bed. The meaning has also changed when the beginning and end of the video is Rob singing with cameras behind him — as though he felt the need to share his longing with the world.
Had the producers of this video decided to have Rob walking alone on a deserted street or flashbacking to remembering better times, the message — Rob’s hope for a real relationship — would have shown more positive and hopeful.
