Reverse Product Placement Takes Charge
August 20th, 2010 § Leave a Comment
By Lily Feroce
Kyle Pope, editor-in-chief of the New York Observer, spoke to the Yale Daily News Summer Journalism Program today about his job and experience as a journalist/editor. The talk was informative and entertaining at the same time.
At one point, Pope “highly recommended getting involved in things that fail.” He experience with something that failed was interesting and he believed everyone should go through that same feeling.
When asked why the New York Observer was pink he said, “It’s peach,” with a laugh. The paper is in fact peach colored and Pope said that it makes the paper stand out. Peach definitely catches the eye on a newsstand filled with plain, grayish white papers.
Pope even informed the students about reverse product placement. The New York Observer recently wrote an article about the switch of Nicole “Snooki” Polizzi’s designer purse. Coach sent Snooki a purse of one of their competitors, Gucci, knowing her reputation and hoping viewers wouldn’t want to be just like Snooki. The idea of reverse product placement is a new but genius plan.
Pope was a refreshing and obviously informative guest speaker today.
